Slyp, the startup that will replace paper receipts

4 min readOct 29, 2018

Here is Slyp! the “Smart Receipt” that deliver instantly postpurchase, improving the retail experience and delighting customers.

I wanted to share you my journey through this new branding that I did for this Startup in Sydney.

Slyp has just raised 2M$, and very proud to be a part of the project in the earlier stage.

I hope you’ll enjoy this branding, please share it and pass it on to designer friends.

01. Understand the Concept

Slyp “Smart Receipt”
is delivered instantly postpurchase, improving the retail experience and delighting customers.

Through breakthrough, proprietary technology and user-centric design, Slyp provides customers with an enhanced, interactive version of their tax receipt directly inside their banking app.

02. Logotype

The Slyp logo is the starting point for identification

This is the first thing customers see and should be treated accordingly, that’s why a strong logo it’s important. Here are the 3 proposals sent to Slyp:

Golden Ratio

It is important to show that the design was not done by chance, it is based on a design grid.

Logo Clear space

Clear space is separating the logo from other elements such as headlines, text, imagery and the outside edge of printed materials.

The x equals to the width of S letter.

The brand mark can be removed in case the logo is on a small size.

03. Typography

Typography is a strong extension of the Slyp personality.

Primary typeface is timeless Gotham Book. Clean and easy to read, it is recommended for body copy.

The secondary typeface for heading on printed and online materials is Gotham Bold.

Multiple weights for Gotham font help establish a clear hierarchy and draw the reader’s attention to important content.

Typography & Colour Palette of Slyp Branding

04. Colour Palette

It is essential that Slyp use of colour be consistent across all applications.

Green teal is our primary brand colour and we should use it as often as we can to help drive a consistent feel across communication. Colours from our supporting palette should be used to assist delivery of our vibrant personality.

Visual brand identity for Slyp should be trustworthy, sleek, fresh, smart, professional and minimalist.

Designed elements should be clear, legible and user-oriented. Pay attention to the negative spaces and arrangement of the elements. The colour should only be used to emphasize the brand’s character.

05. Imagery

06. Imagery Rules

To ensure that images represent the brand personality and, in turn, engage viewers and help them feel part of the experience pictured, make sure the photographs you select or shoot for Slyp:

DO show authentic, real-life interactions between people.
DO show natural expressions and depth of field.
DO show real-life situations.
DO capture authentic lighting.
DO consider different perspective in imagery.
DO capture people in spontaneous moments if looking at the camera.

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DO NOT use cliché images for success, winning or any other representation.
DO NOT show items in an unrealistic or ungrounded environment.

07. Graphic Language

The graphics language of Slyp is reflective of the rest of its identity; straightforward, uncluttered and accessible. The message of each asset should be instantly clear.

Slyp design is geometric and obeys a grid system. In this way, simple shapes can be effective visual tools.

08. Iconography

09. Brand in use

10. User interface (UI) phase and collaboration on Invsion

A good communication, the key of a good design

All UI design has been built on Sketch App and exported on Invision to collaborate. Then Once all designs approved, their was sent to Zeplin for the dev Team.